Insider Prices -- DirectBuy of Brighton

Insider Prices

If you're not a DirectBuy member, buying retail doesn’t seem that bad, especially if you happen to find something on sale. But did you ever stop to ask yourself how a big retailer can make any money by selling something at forty or even fifty percent off the manufacturer’s suggested retail price?

DirectBuy - bypassing MSRP for the best pricing

Even at half off, retailers are still making plenty of money. They have to just to stay in business. The number they use as a reference is the Manufacturer’s Suggested Retail Price, or MSRP. That’s the price at which the manufacturer suggests the retailer sell their product to you, the consumer. The retailer then typically “discounts” from there. But unless you knew what the manufacturer sold the item for, you’d have no way of knowing if the “sale price” is actually a good deal or not.

Typical Manufacturer’s Suggested Retail Price and sale process

Take a look at one of the rooms below to see just how much money you can save when you buy the DirectBuy way. But be careful. After you click on the examples, you’ll never want buy retail again. That’s okay, just click on the Visitor’s Pass button above and you're on your way to buying direct.

DirectBuy - Living Room set

DirectBuy - Living Room set savings

DirectBuy - Bedroom set

DirectBuy - Bedroom set savings