What Retailers Don't Want You to See -- DirectBuy of Brighton

What Retailers Don't Want You To See

Average Retail Sales Markup chart

This chart from the U.S. census bureau shows the average gross margin in retail stores for several categories. Did you know that in the home furnishings area alone, stores enjoy a gross margin of 43.3% on average? Of course, the only way you would know that is if you knew what the stores pay for an item before they marked it up. No wonder the retailers don’t want you to see this information!

Imagine, almost half of every dollar spent at retail doesn’t go toward that dining room set you just bought. It goes to pay for the retailers -their expenses, and their profits.

Retailer Expenses and Profits graphic

Why should you have to pay someone else’s bills? Well, not any more. Be smart. Stop buying retail and start buying the DirectBuy way. It’s the better way -no, actually it’s the best way to buy most everything you need for your home, without paying retail mark ups.

DirectBuy - confidential insider prices on a wide range of products

Furniture, window treatments, floor coverings, appliances, cabinets, plumbing fixtures, lighting, electronics, and much more, available at confidential insider prices.

DirectBuy - 100 Design Centers nationwide

DirectBuy is part of a buying organization started over thirty years ago by people who were fed up with the high mark-ups retailers charge. With over 100 design centers across the US and Canada, there’s real buying power with DirectBuy. Buying name brand items without retail markups -that’s the DirectBuy difference!

To see just how different DirectBuy is from retail stores and warehouse clubs, click the buttons below. You’ll soon see how access to the inside track pays off. Or, just click on the Visitor’s Pass button above and schedule your tour of the DirectBuy showroom near you.

DirectBuy

Retail Stores

These stores keep the customer in the dark about how much the markup really is. There may not be a membership, but there is a significant markup on each item purchased. This way of buying is for those who don’t mind paying a higher price because they can’t plan ahead or just don’t know how much things are really marked up.

Warehouse Clubs

One of the reasons warehouse clubs can mark their prices down is because they’ve recouped some money they need to stay in business with their membership fees. This model may provide some reward for people who plan ahead, but selection is very limited. It often contains closeouts or one of a kind items. And it still keeps the consumer in the dark about how much their markup really is.

DirectBuy ^TM

With a DirectBuy membership you are guaranteed no retail markup. At DirectBuy, you are no longer in the dark about what something really costs. As a member, you know how the business is run, and that you’re paying the actual price from the manufacturer plus shipping and handling. You buy only name brand, first run current merchandise and have access to the complete manufacturer’s product line in most cases. This is our model. It works best for people who plan ahead and are willing to invest a little to get a lot in return.